Obama & Romney Ads Compete for Woman Vote

Obama VS Romney

   Obama Romney

 

As a mom I feel I have more skin in the game than ever this election cycle. I’ve been paying close attention to the Presidential race to figure out what’s best for my family. Polls released last week by CBS News and NYT showed Obama with a 53-41 percent advantage among women. This week Obama and Romney campaigns went into high gear releasing ads targeted at women.

Obama Ad: Pay The Bills

This ad features a woman much like myself talking about all the work it takes being a mom and how a Romney Presidency will disrupt the balance:

"To fund his tax cuts for millionaires, Romney could take away middle class deductions for child care, home mortgages, and college tuition," a female narrator says.

Romney Ad: Dear Daughter

This ad features a women holding a baby talking to her about the debt she has been born into.

“More women are unemployed under President Obama. More than 5.5 million women can’t find work," the narrator continues. "That’s what Obama’s policies have done for women.”

Honestly? I don’t trust campaign messaging because I felt good about each candidate and bad about their opponent watching each video. So what’s the truth? What would a future America with four more years with President Obama vs four years with a “President” Romney look like? I don’t know.

We can only talk about what we do know using facts, not emotional campaign rhetoric with sympathetic moms and soft babies. I decided to look at the past and see how women have been affected by the current administration:

I went directly to where women and the family are being hit the hardest. I went to the Energy Information Administration & US Department of Labor to see how much a current Obama Presidency has improved the standard of living for women.

Price of gas & unemployment have more than doubled for women… Moms under the Obama administration.

EMPLOYMENT:

Unemployment for women—2007 & 2010

Unemployment Woman

The US Dept of Labor won’t release 2011 stats until December 2012 but there are very telling stats to compare 2007 (as a baseline of "bad") with 2010.

US   Deptartment of Labor- Civilian Labor Force (Women)
Age Non-Institutional Civilian Pop. Total % Pop. Employed Unemployed Not in Labor Force
Total % of Pop. Total % of Pop.
Women in Labor Force 2007 annual averages
25-54 63,615 47,945 75.4 46,122 72.5 1,823 3.8 15,670
25-34 19,893 14,822 74.5 14,133 71.0 688 4.6 5,071
35-44 21,491 16,227 75.5 15,636 72.8 591 3.6 5,264
Women in Labor Force 2010 annual averages
25-54 63,305 47,614 75.2 43,897 69.3 3,718 7.8 15,690
25-34 20,438 15,263 74.7 13,870 67.9 1,392 9.1 5,175
35-44 20,283 15,247 75.2 14,078 69.4 1,169 7.7 5,036
                 
Table 1. Employment status of the women   civilian noninstitutional population by age, 2007
http://www.bls.gov/cps/wlf-table1-2008.pdf          
Table 2. Employment status of the women   civilian noninstitutional population by age, 2010
http://www.bls.gov/cps/wlf-table1-2011.pdf          

 

GAS:

Average gas prices—December 15, 2008

Regional regular gasoline prices

  Price Change from last week
East Coast $1.68 .08
  -New England $1.71 .06
  -Central Atlantic $1.75 .09
  -Lower Atlantic $1.62 .07
Midwest $1.64 .04
Gulf Coast $1.56 .08
Rocky Mountain $1.56 .06
West Coast $1.75 .08
  -California $1.74 .07

Source: Energy Information Administration, 12/15/08. Figures rounded to the nearest cent.

 

As moms it is time for us to stand up and be heard not be counted as some number in a poll. We are not pawns to be moved around a board like chess pieces. As a matter of fact over the last few years women have been engaging in the process more than ever by volunteering, lobbying for women at State Capitols and Congress, even running for office. What can you do to help the fight? Spread the word and build your own political capital.

Utilize our NEW technology to track your efforts and how you're getting the word out to your friends.

1. Click on the tab above: Your Team (if you don't have a profilt yet click Join first)

2. Copy the link in the box labeled: YOUR PERSONAL TRACKING LINK

3. Send this link to all your friends so they can get the word out too!

 

Make sure to click on Political Capital to see how you are doing!

 

Email me if you need any help Tiff@WomenWarriorsPAC.com

Do you like this post?

Showing 3 reactions


Robin Staub followed this page 2012-09-20 02:10:12 -0400
@roschaundo tweeted link to this page. 2012-09-19 18:45:00 -0400
Frances Innes commented 2012-09-19 17:15:37 -0400 · Flag
The gas cost in Cincinnati has bee $3.95 per gallon as of 9-19-12. So we must really consider how we use this gas when we fill the tank…to make it last as long as possible.
Women Warriors
Electing Conservative Women Warriors to Congress